About Us

Our mission at Lakeshore Lens is to help realtors and brokerages elevate their marketing, build standout brands, and sell homes faster through high-impact real estate media.

Born From a Love of the Craft. Built for the Real Estate World.

After more than a decade behind the camera, founder Zach Phillips blended his love of architecture, design, marketing, and visuals storytelling into a real estate media company built to help agents stand out in a crowded market.

We believe your listings deserve more than quick snapshots. They deserve high-impact images and videos that capture the feeling of walking through the front door, the light pouring into a living room, the details that make a property unique.

Our goal isn’t just to work for you—but to partner with you, helping you raise the bar on your marketing, build a brand buyers remember, and sell homes faster and for more.

What began as a solo operation has grown into a trusted creative partner for agents across West Michigan.

Our Mission

To help real estate agents succeed by providing high-quality, reliable photo and video content that makes listings stand-out. We’re here to simplify your process, elevate your marketing, and be a creative partner you can trust—so you spend less time worrying about visuals and more time closing deals.

Show Up, Deliver

We’re on time, prepared, and always deliver within 24 hours—no surprises.

Quality Over Everything

Every frame is intentional, polished, and crafted to showcase your listing at its best.

Keep It Simple

Our process is built to save you time—easy booking, fast delivery, zero friction.

Partner, Not Just Provider

We’re in this with you—focused on your goals, not just the next job.

Our Vision

To set a new standard for real estate media across West Michigan and beyond. 

We believe that great visuals don’t have to be complicated or inconsistent. Our goal is to be known for work that’s polished, professional, and delivered without the usual headaches—raising the bar for what agents expect and deserve.

Zach Phillips

CEO & FOUNDER

Meet Zach Phillips — a real estate photographer from Harbor Springs, Michigan, now calling Holland home. With over 8 years of experience in photography and videography, Zach has captured moments for various brands, couples, and products. Now, he’s the proud founder of Lakeshore Lens — a real estate media company serving West Michigan.

When Zach isn’t behind the lens, you can find him chasing waves on the Great Lakes, or honing his skills on the tennis or pickleball court.

Zach is also the Owner and Founder of Water & Whimsy a successful wedding photography and videography business serving West Michigan and beyond.

Ready to Elevate Your Next Listing?

Let’s discuss how our photography and professional media can help your properties stand out in today’s competitive market.